Idea and Theme for Idents

I have decided on my 4 Ident themes; the theme is based around things coming to life, effectively turning boring things into fun and cool things. My first idea is to have an open maths book with some working outs on it and because what’s is boring the person who’s book it is will start to draw some stick men, then when he pull his pencil away the stick man comes to life doing lots of crazy things. This is the idea of turning boring on maths into something fun. Secondly, I thought about having a boy walking down the road with his phone then the camera looks down on the phone and on the texts he was about to send turns into some doodle fighting. Thirdly, I have come up with the idea of someone having to do a boring essay on the computer and then some of the essay starts to come to life doing random stuff. Fourthly the same sort of thing will happen but on a TV so someone will be watching the TV and they will turn it off and leave the room then the TV will come to life without any one turning it on. You can see some clear similarities running through the 4 Idents and I think they do all share a same theme and are all very similar.

Final Report

First draft of report.

First draft of Ident report with improvement annotations. 

Ident Research and annotations