-->
A
TREATMENT
FOR A
(Type
of product)
(Title of
product)
PREPARED
BY
(Your
name)
Connex
Cast
270 Glastonbury Road
Connexcast@hotmail.co.uk
11/5/13
CLIENT
Glenthorne
High School
The Brief:
Glenthorne High School is looking to advertise its sixth form academies
in order to recruit students from other schools. You have been asked to produce
a 25-30 second advertisement for one
of the academies. Glenthorne is really keen to
portray the academies as fun and highly educational, but demanding. The
audience will be potential students (e.g. 14-16 year olds with a keen interest
and talent in the subject area) and their parents. In each advertisement you
will need to include:
·
The Glenthorne Logo
|
·
Footage of facilities
|
·
The Academy logo
|
·
A slogan
|
·
Footage of students
|
·
Contact details/next open day details
|
The sixth form academies are:
Golf Football Drama Music Dance
It is proposed that the advert will be 30 seconds in duration, filmed at Glenthorne
high school, using there classrooms and there drama facilities and edited
at our Sutton facility.
The advert will be aimed at 14-16 year olds. This has been
identified through the research i have
done into who the academy i have been given is aimed at.
The advert will show the academy and it will
give examples of what happens in the academy. The advert will represent the academy for what it is trying to do and
show.
The advert will be aired on channel 4 at around 4/5 o'clock, whcih is a
time that kids of the age 14/16 will be watching the TV.
Several locations have been visited and a shortlist has been drawn
up:
Suggested locations are:
School hall
DH3 (drama room)
Classroom
The advert will include the following:
a)
Award ceremony
b)
Student receiving the award
c)
Student dreaming in classroom
d)
Student woken up
e)
Voice over telling audience about the academy
Structure (Initial Ideas)
The advert will be in
colour and in DV PAL Widescreen
The advert starts at an awards ceremony,
something similar to the Oscars, and an award is being given out. The
person who is handing out the award calls up the winner of the award, and the
person who comes up to collect the award is a boy/girl in a Glenthorne uniform.
They collect the award and go up to the microphone to thank people, as he goes
into his speech the scene fades to a class room with the boy/girl day dreaming
and in real life he/she is just as school student dreaming about becoming a
star. The voice over then says ' if you want to turn your dreams into reality,
come to the Glenthorne Academy'.
Budget
(You need to list the costs
for:)
£
Research
|
£500
|
Planning meeting
|
£500
|
Filming
|
£3660
|
Editing
|
£1000
|
|
Subtotal
|
£5660
|
|
Production
Contingency @10%
|
|
|
Travel Expenses @40p per mile
(how many miles do you think you will need to travel at a maximum?)
|
£20.00
|
Total production budget
Schedule
The production will be produced within the timescale that will be
indicated by our shooting and editing schedules. (Name of company) will ensure that all location filming is
carefully planned to take into account the safety of the crew and the general
public and any production contingencies. The finished (name of product) will be available for viewing at an appropriate
time in order for any changes to be made before the suggested release date.
The deadline for submission to the client is: (put date here)
Sources of requirements
I will need a camera, tripod, and possibly I will need a fig rig.
The props I will need is, a awards trophy, a microphone, school
table and chair.
I will need 2 main actors, one to be the student and one to be the
teacher and the person handing out the award at the beginning.
The costumes need to be, teachers clothing's and a Glenthorne
uniform.
I will be filming
mostly within the grounds of
Glenthorne, I will be using a classroom and a drama room.
Legal and Ethical Issues
(State here the appropriate
regulators for your product and any particular guidelines that you will have to
follow)
Guarantee of Satisfaction
·
Initial discussion on the advert content will take place.
·
Production equipment will be
used in a safe operational manner at all times.
·
(Name of company) is covered by Public
Liability Insurance to the sum of £1,000,000.
·
A copy of all ‘rushes’ (camera
original material) will be supplied on request in DVD format.
·
A ‘rough cut’ (initial trial
edit) version of the (name of product) will
be supplied for inspection and discussion.
·
A meeting to discuss the final
master version will be organised with a focus group of interested parties.
·
The completed (name of product) will be provided on
DVD for inspection.
·
The completed (name of product) will not be released
until the client is completely satisfied with technical quality and content.
(Name of company)
14/5/13
(Name of company) asserts
its rights as authors of this treatment in accordance with the Copyright,
Designs and Patents act 1988. Any unauthorised copying of this work will result
in prosecution.
