Treatmeant

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A

TREATMENT

FOR A

(Type of product)

(Title of product)

PREPARED

BY

(Your name)

Connex Cast

270  Glastonbury Road

Connexcast@hotmail.co.uk

11/5/13

CLIENT

Glenthorne High School

The Brief:  

Glenthorne High School is looking to advertise its sixth form academies in order to recruit students from other schools. You have been asked to produce a 25-30 second advertisement for one of the academies. Glenthorne is really keen to portray the academies as fun and highly educational, but demanding. The audience will be potential students (e.g. 14-16 year olds with a keen interest and talent in the subject area) and their parents. In each advertisement you will need to include:

·       The Glenthorne Logo	·       Footage of facilities
·       The Academy logo	·       A slogan
·       Footage of students	·       Contact details/next open day details

The sixth form academies are:

Golf Football Drama Music Dance

It is proposed that the advert  will be 30 seconds in  duration, filmed at Glenthorne high school, using there classrooms and there drama facilities and edited at our Sutton facility.

The  advert will be aimed at 14-16 year olds. This has been identified through the research i have done into who the academy i have been given is aimed at.

The advert  will show the academy and it will give examples of what happens in the academy. The advert will represent the academy for what it is trying to do and show.

The advert  will be aired on channel 4 at around 4/5 o'clock, whcih is a time that kids of the age 14/16 will be watching the TV.

Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

School hall

DH3 (drama room)

Classroom

The advert will include the following:

a)     Award ceremony

b)     Student receiving the award

c)     Student dreaming in classroom

d)     Student woken up

e)     Voice over telling audience about the academy

Structure (Initial Ideas)

The advert will be in colour and in DV PAL Widescreen

The advert starts at an awards ceremony, something similar to the Oscars, and an award is being given out.  The person who is handing out the award calls up the winner of the award, and the person who comes up to collect the award is a boy/girl in a Glenthorne uniform. They collect the award and go up to the microphone to thank people, as he goes into his speech the scene fades to a class room with the boy/girl day dreaming and in real life he/she is just as school student dreaming about becoming a star. The voice over then says ' if you want to turn your dreams into reality, come to the Glenthorne Academy'.

Budget

(You need to list the costs for:)

                  £

Research	£500
Planning meeting	£500
Filming	£3660
Editing	£1000
Subtotal	£5660
Production Contingency @10%
Travel Expenses @40p per mile (how many miles do you think you will need to travel at a  maximum?)	£20.00

                  Total production budget

Schedule

The production will be produced within the timescale that will be indicated by our shooting and editing schedules. (Name of company) will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished (name of product) will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

The deadline for submission to the client is: (put date here)

Sources of requirements

I will need a camera, tripod, and possibly I will need a fig rig.

The props I will need is, a awards trophy, a microphone, school table and chair.

I will need 2 main actors, one to be the student and one to be the teacher and the person handing out the award at the beginning.

The costumes need to be, teachers clothing's and a Glenthorne uniform.

I will be filming mostly  within the grounds of Glenthorne, I will be using a classroom and a drama room.

Legal and Ethical Issues

(State here the appropriate regulators for your product and any particular guidelines that you will have to follow)

Guarantee of Satisfaction

·       Initial discussion on the advert content will take place.

·       Production equipment will be used in a safe operational manner at all times.

·       (Name of company) is covered by Public Liability Insurance to the sum of £1,000,000.

·       A copy of all ‘rushes’ (camera original material) will be supplied on request in DVD format.

·       A ‘rough cut’ (initial trial edit) version of the (name of product) will be supplied for inspection and discussion.

·       A meeting to discuss the final master version will be organised with a focus group of interested parties.

·       The completed (name of product) will be provided on DVD for inspection.

·       The completed (name of product) will not be released until the client is completely satisfied with technical quality and content.

(Name of company)

14/5/13

(Name of company) asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.