Evaluation Before Peer Assesment

My advertisement I believe that my advert is a good advert and it portrays all of the elements that I wanted it to; it has a clear message, a good range of camera shots and is creative. My favourite shot is the close up shot of the trophy at the end with the logos, I think this shot works well because it has there trophy that is used earlier on in the advert and I have put it into the left hand side of the shot sitting on the corner of a shelf this shows that I have paid attention and used the rule of thirds. By putting the trophy into the left hand side I created space for the logos which were key to have in in my advertisement. I think the best part of the advertisement is the small narrative at the fake awards ceremony. I created this fake awards ceremony because I didn’t want to have lots of different clips of different people doing different types of drama I though it would be more engaging for the audience if they could have a small piece of narrative to actually watch in the advert. It was very hard to create a setting that could have been an awards ceremony but to then have to add in various sounds and use a number r of different shots so that when I started editing I was able to make it at least look some what realistic was very hard. To create the narrative clip I used, tracking shots, long shots, mid shots and close ups. I think there are some parts of the advert that I could have been more clinical on, there are some shots that are possibly rushed and are a tiny bit unclear. An example of this is the shot were I am tracking the person who won the award at the beginning, I follow them from behind and the camera starts out of focus but does finally go into focus. This can make the advertisement look slightly cheap and rushed. From my research I had found lots of different advertisement that were advertising for ‘stage coaching’ or ‘stage schools’ the thing I realised was that none of these adverts had a narrative to them they all used clips of the different types of things that they offer but the adverts were just clips of drama and voice over. I noticed this trend and I didn’t want to create an advertisement that was the same as all of the others so this is why I decided to mix it up a bit. I still have used some clips of the drama space and some performing but it is a mixture of that with a narrative and voice over. I think by doing this I will gain the audience’s attention because it will clearly be a little bit different from the other adverts they may have seen before.