Audience Research

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Audience research

In order to start my advertisement I will have to work out who I should be aiming my product at, I firstly have to work out who my target audience are, from general knowledge I know that the Drama Academy aim themselves at 16-18 year olds because those are the ages that can join the academy. So if I am advertising for people to sign up to the drama academy I believe that I should be aiming at 14-16 year olds, but to find out for sure I am going to do some research.  I am going to makeup some questionnaires that will ask people questions to do with the drama academy just to make sure I am correct in wanting to aim my product at 14-16 year olds, people of these ages will be in years 10 and 11, this is the age that they will be deciding there A levels so it is very relevant age to be aiming at.

Once I have decided on the correct target audience I will have to work out how much they actually know about the drama academy so I know what I am working with and so I know what I am going to have to do to grab there attention in the advert. To work out what my audience knew about the academy at what I needed to show them in the advert so they would understand more about it and possibly be tempted to join it. I will carry Vox Pops, which is where I record myself asking lots of different individuals questions.  I will ask the about 7 questions all to do with the academy and what they know about it.

Finally I want to know where my audience thinks that the best place to out the advertisement will be.  I will be doing this because I need to know where they think they will see it the most often because I need my target audience to be able to see it. So I will be carrying out one to one interviews with a number of different people aged between 14-16.  Will ask them questions about where they would go to to watch something like this. I think that the best place to advertise the drama academy would be the Glenthorne website, which is s local school website that can be accessed by young people very easily. To see if this is a good idea or not I will have to ask certain questions in the interviews to find out whether my target audience would agree.