Markey Research.

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As part of my research I also have done some research into the market that I am entering and what things are recurring in the market. There are certain elements and key features to adverts of this type, which is an advert about a drama school/ academy.  To start with I spent time researching into places that offer a similar product – this is somewhere that is similar to Glenthorne in being a performing arts school and then offering more then just drama curriculum courses. I found another local high school ‘Carshalton Girls’ which like Glenthorne is also a specialist performing arts collage, so it specializes in the performing arts.   I found out information about them on there website, www.chgs.org.uk/.

Once I had found a product that was similar to the one I was trying to advertise or, I decided to spend time analyzing another close competitor of a higher standard. Also I wanted to find a competitor who like Glenthorne had an advertising campaign either on TV or on the Internet. From researching into this I have found the ‘Britt School’ a school n Croydon that is close to Glenthorne, the Britt school is serious performing arts school that focus highly on the development of future professional performers. On there website I found a few videos that were being used to advertise them selves to people who are possibly thinking of applying to the school. This is very useful for me to find because it is the very similar to what I want to create.

Through further research of similar products and through learning more about what I am trying to achieve. I have tried to research similar products because it has also helped me understand where I am going to need to place my video so that the people I am aiming at, can easily access and watch the advert. So I have come to the decision that I am going to place my advert online on the Glenthorne website and on the local new paper ‘The Guardian’. I have decided to advertise on these websites because, if a student is thinking of coming to Glenthorne they are very likely to go onto the website to check out the school, so they will be able to find the advert that way. Or parents who often look on the Guardian website for local news, they will see the advertisement and think that there children might be interested in it