Research summary.

I have carried out research so that making my advert will be a lot easier because now i know, what the audience want, what market i am apart of and what market  i am targeting, i also have researched how i will go about making my advert.

I am now very confident with what audience i will be aiming my Advert at, i will be aiming at 14-16 year olds who will be in school years 10-11, as these are the years that they will be deciding what they want to do after High School. I then turned my attentions to what market my advert is in, i found out through my research that i would my advert was part of the performing art market, i realized this through comparing my advert idea with similar products and i realized that my ideas had allot of similarities with adverts for stage school adverts. I then found out through further research where i would be putting my advert, this i decided when carrying out Vox pops, I learnt that the easiest place for people who want to come to the drama academy to find my advert was on the Glenthorne school website. Finally i researched into rough costings for my advert and how i would go about filming for example where and when i would be ale to film.

The research that i have carried out has been very effective i feel that i am more then ready to start planning and filming my advert, once this is done i am also confident that the target audience will be met and that i have chosen the correct place to advertise.