Review of feedback.

Over the last few weeks i have carried out research into my Advert by holding a focus group using a group of people that my advert was aimed at and then asking thew question so I could find out whether i have met my original intentions. I asked the group several question about the advert including; was there anything they remembered about the video, what academy was the advert about and did it apply to them, did they like the music and camera work, and all in all did they like the advert. By asking all of these questions i am able to find out whether I have achieved my goal of creating an advert that clearly displays the drama academy and appeals to the target audience of 14-16. The feedback i received was very positive with the group praising the professionalism of the final advert and were very vocal with there opinions on the different elements used in the Advert.

I followed up my focus group by handing out questionnaires that had general questions on the final advert, this was so that i was able to understand a wider audiences views on the advert. In the questionnaire i asked similar questions that is did in the focus group except  i asked a few more question because i wanted to gain a more in depth understanding of peoples veiw on my final advert. from the chart below you can see that i have taken information that i gathered from my questionaire results and then transfered them into a chart to make it easy for me to see what the results where. This chart is made up from the results of the question ' Do you think the advert was effective' and as you can see  the majority of people have replied with yes, then a few people thinking it doesnt and another few people thinking if  partly does.

So from the Feedback i have gathered i am confident that the advert i have created is suitable for the target audience and does the intended job.

Here is another graph showing the answers from some of my questions, i asked the question ' Did you like the music'. The results from this was positive but it was mixed with a larger then expected people saying they did not like the music.

  

This graph is made up of all of the results from the question What was the advert about ?, the results show that people clearly understood what the advert was about.

This graph shows the results from he question, do you know what school the advert was about, the results show that everyone i asked defiantly knew that this advert was about Glenthorne drama academy.